![]() The opening of the Aviation Gin Distillery and visitor’s center further solidifies the brand’s presence. In July 2021, Aviation American Gin extended its commercial relationship with Wrexham AFC, including sleeve sponsorship and branding on the training wear of the Men’s and Women’s senior teams. The brand’s visibility at club matches and the launch of the Aviation Gin kit for Wrexham AFC are a testament to this. Their ownership has brought attention to the club and served as a unique marketing platform for Aviation Gin. In 2020, Reynolds and Rob McElhenney purchased Wrexham AFC, a Welsh football club. Jackson, aside from appearing in the Netflix film Red Notice with Dwayne Johnson and Gal Gadot.Wrexham AFC and Aviation Gin: A Winning Combination Wrexham AFC players pose for a photo with Aviation Gin on their sleeves He will also appear in the upcoming sequel to The Hitman's Bodyguard alongside Salma Hayek and Samuel L. The actor will next be seen in Free Guy, a story about a video game NPC who gains sentience and sets out on a rampage. If the actor's past marketing efforts are any indication, the "Ryan Reynolds is a robot" theme will be revisited many times over the next few months whenever the actor needs netizens to sit up and take notice.įor now, apart from the sale of his gin company, Reynolds is keeping busy on the movie front. ![]() With his latest ad, Reynolds appears to have added a new dimension to his internet persona: that he has been a robot all along. Since then, the actor has made a habit of coming up with inventive and funny internet ads for his various businesses, even roping in his friend Hugh Jackman for publicity by starting a mock feud with the Wolverine actor that regularly makes the internet headlines. The teaser spread like wildfire online and prompted fans to demand a Deadpool movie, thus kickstarting the most lucrative movie franchise of Reynolds' career. The actor's exploration of the viral net marketing phenomenon began with the first Deadpool, which had been stuck in development hell in Hollywood for decades until a leaked teaser from the film made its way to the internet. Once again, Reynolds has proven himself the master of viral internet advertising by creating absurdist content that netizens can share and laugh together over. The message goes on to state that the robot's mission to promote Canada, movies, tv shows, and Gin has been deemed successful, while thanking Elon Musk, Diageo, Atari, and the Canada Tourism Board for their support of the program. ![]() ![]() ![]() So from our home to yours, thank you."Īfter Reynolds collapses, a message appears on the screen, which refers to the actor lying on the floor as the Ryan Reynolds version 7.8 marketing machine, which has been discontinued after 25 years on Soundstage B. And all of our success is really thanks to you guys. Now, obviously we're super happy and proud for our little gin brand, but I just want to assure everyone that nothing is going to change in fact that we're going to be working harder than ever. I just wanted to address the big news about Aviation Gin being bought by Diageo. "Hey there, it's Ryan Reynolds from the same wooden background in my home. ![]()
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